'MyISMis' Campaign 2017

Pippa Reid-Foster

This summer I reunited with the ISM (Incorporated Society of Musicians) to make a fresh series of portraits to enhance their highly successful and award winning #MyISMis membership recruitment campaign - a campaign that I shot during 2015 / 2016 following a branding brief from the talented Cog Design agency in London.

Travelling by car, train and plane, I photographed and video interviewed another five ISM members drawn from a myriad of genres - embracing classical, jazz, rock fusion, world and folk. Pippa Reid-Foster, Kit Downes, Bushra El Turk, James Mainwaring and Georgia Hannant shared their professional experience, superb musicianship and offered time to support ISM's vision.

Georgia Hannant

To coincide with the new portrait series, Cog Design also updated the visual asthetic of the branding message - destined for magazine advertising, pop up banners, web usage, exhibition backdrops, leaflets and social media engagement. Below are a few examples of the fresh typography and layout.

For someone who loves music but has never played an instrument, I'm in awe working with musicians and composers of such high calibre. I know that photo sessions are certainly not their first creative priority and are often rather shy in front of the camera (especially outside of the big pop industry spotlight) so I am very grateful when their natural creative genes kick-in, adapt to my lighting and composition, and respond well to my direction :-)

James Mainwaring

If you would like to read more about the original series I shot, including adapting an old church in Peckham into a mini recording studio and choosing a £12,000 microphone (as a prop) in Mark Knopfler's recording studio, then check out *Transient Asylum Studio* & *The £12,000 Microphone* in my Journal blog. You can also view a full sized gallery of the ISM portraits here

Bushra El-Turk

Finally, thank you to Jean Wong over at Greenhouse Archives for the video editing.