Last weekend saw me venture back to Norway for the second time this year. Assigned by Greenpeace Norway, I captured the latest chapter of their highly organised campaign for complete withdrawal of Statoil's (Norway's largest energy company and 67% owned by the State) investment in tar sands extraction in Alberta, Canada.
In 2007, Statoil bought the rights to extract tar sands from an area of 1.100 km2 in Alberta (an area the size of Florida). Extraction of tar sands is not compatible with keeping the global temperature rise below 2 degrees. Greenpeace believes Statoil should use both their human and capital resources on sustainable energy resources, not boiling tar out of the Canadian boreal forest.
Norway is currently hosting its largest sporting event in a decade; the Oslo 2011 Nordic Ski World Championship with Statoil as it's main sponsor. This high profile sponsorship presented a perfect opportunity for Greenpeace to hit the mean streets of Oslo to spread information about Canadian tar sands. Expertly doubling the championship's official Mascots Fnugg & Ull, the teams donned the furry suits and proceeded to receive an extremely enthusiastic from children and parents alike!